An effective campaign begins with a clear strategy. Your campaign plan establishes a clear vote goal, identifies the voter groups you need to achieve your vote goal, and outlines a clear communication strategy to reach, motivate and mobilize the voters you need to win. Your campaign strategy is your road map to victory.
Your website serves as the nerve center and hub for your campaign’s online communication efforts. An effective campaign website enables supporters to easily make a financial contribution, sign up to volunteer or receive email updates and connect with you via social media. Frontier Political Group will work with you to develop a sharp, user-friendly, WordPress-based website that helps you connect with voters and volunteers.
Our sister company offers affordable website hosting packages for your campaign website. If you engage us to develop your website, we’ll take care of setting up the hosting account. If you wish to set up your own hosting account, please visit www.HostWithPioneer.com.
As the Internet becomes an increasingly visual medium, paragraphs of website content and lengthy, text-heavy social posts are less and less effective. Visually sharp, professionally produced web videos are an effective way to communicate your message.
Social media is an important tool to connect with and engage supporters – but your social media profiles won’t do much good if you don’t keep them updated with timely, relevant information and messages. Frontier Political Group can help you keep your social media profiles active and engaging.
Direct mail continues to be one of the most effective ways to reach high-propensity voters, especially in primary or low-turnout elections. Frontier Political Group will work with you to design and distribute sharp, compelling direct mail pieces that clearly communicate your campaign’s message to the voters you need to win.
News coverage helps frame the debate by influencing the issues that are on voters’ minds. Dealing with the media is both an art and a science. Our team has the expertise to prepare and distribute professionally written press releases and statements, prepare you to respond to media inquiries, and organize effective press conferences and other media events.
Paid advertising is one of the most effective tools to reach a large number of voters. If not planned wisely, it can also consume your entire budget without moving the electoral needle. Frontier Political Group will work with you to develop a paid advertising plan that effectively leverages your available financial resources and utilizes the right mix of television, radio, print and targeted digital advertising tools to reach, influence and mobilize your key voter groups.